Elevator Pitch

There are six building blocks that create your value proposition and define your positioning statement. Answer each question thoughtfully to define your unique offering: Target customers. Whom do you serve? What makes for an ideal customer regarding industry,...

Beyond The Clichés

Wikipedia defines a cliché as “an expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect, especially when at some earlier time it was considered meaningful or novel.” To some degree, we are all...

Do New Year’s Resolutions Work?

Here we go again – a New Year, a fresh start, this year will be different. We’re filled with optimism and high hopes for greater success, better relationships, more money, weight loss, etc. You know the list of the usual suspects. It is estimated that 90% of...

Connecting with Your Audience

People don’t fall asleep during conversations with you (hopefully not) so why do they fall asleep during your presentations? The answer is simple – you are not having a conversation with them.Here are some guidelines for you to become more engaging and effective the...