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A Three Point Selling Strategy – Part Two
"It takes one hour of preparation for each minute of presentation time." - Wayne Burgraff Earlier this week, I discussed with you my head, heart, gut model https://www.kison.com//a-three-point-selling-strategy/ It is a powerful strategy that you can use in all aspects...
A Three Point Selling Strategy – Part One
Head / Heart / Gut selling – a balanced and human approach to sales and business development. Many years ago Nike introduced the slogan “Just Do It” to market their products and build brand support. The U.S. Army introduced the slogan “Be All You Can Be” to attract...
Lavish Attention on Your Best Performers
Many organizations struggle with how to get their good performers to become great. I like to look outside the business world for examples and ideas that provide valuable perspective. One of my favorite examples is what George Solti; conductor of the Chicago Symphony...
Expect buffeting as you break through barriers
I recently came across a great excerpt from Tom Reilly’s book, Value-Added Selling. He writes about Chuck Yeager’s experience of breaking the sound barrier. This is a great metaphor for dealing with fear and self-limiting beliefs. You may have had a similar experience...
Drive, Complexity & Success
I recently attended the World Business Forum held in New York City. One of the speakers, Nancy Koehn, historian at the Harvard Business School, conducted a presentation entitled Stories of Drive, Complexity and Success. She provided insight into the life of Abraham...
Drive, Complexity & Success
I recently attended the World Business Forum held in New York City. One of the speakers, Nancy Koehn, historian at the Harvard Business School, conducted a presentation entitled Stories of Drive, Complexity and Success. She provided insight into the life of Abraham...
Use your voice wisely
I am often asked to coach teams before their big presentation to clients. This is their time to shine, to rise above their competition, and to take it home for the team! A lot of work is put into preparing for this moment, and although you are often saying all of the...
Self-Awareness and Authenticity Create a Powerful Brand
What does your personal brand say about you? A better question may be, do you have a personal brand strategy and are you intentionally shaping and controlling it? Whether you are a doctor, professional engineer, school teacher or barista at Starbucks, you have a brand...
Feminine traits and strengths make businesses and society better
I was recently in Atlanta attending the ASHRAE – Young Engineers leadership weekend, an event that always inspires me because I get to meet with the future leaders of some of the leading organizations in the U.S. and Canada. One of the topics we were discussing was...
Be real to build an authentic brand
Personal branding is much more than just self-promotion, it’s about being a genuine human being that is approachable and real. To that end, consider how you come across to those that meet you for the first time, work with you or are your clients. Do they view you as...
Listen to your Head, Heart and Gut
Do you ever ask your clients “How am I doing?" Your question could relate to project delivery, client satisfaction, and responsiveness to their requests or anything else that impacts the outcome of the project or the quality of your relationship. I strongly recommend...
The Need for Trust in Business
I am more frequently finding myself in discussions with clients, conducting coaching sessions and attending strategy meetings where the topic of trust is taking center stage. Company leaders are engaging their managers and staff in an exploration of how to create,...
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