Be Your Own CBO (Chief Branding Officer)

You alone have the power, and responsibility, of shaping and managing your brand. Are you consciously and proactively building your brand? Do you have an increasing number of people and organizations following your online brand? Are you being quoted, retweeted or...

Intentionally Create Your Brand Perception

It doesn’t really matter who you think you are, what really matters is how others perceive you. Their perception of you is their reality. 3 keys to creating a positive brand perception: Presence – Is yours positive or negative? Do people notice when you enter the...

Build An Honest Personal Brand

In the same manner as leading manufactures of phones, automobiles and clothing strive to create a unique and memorable brand; we too must establish our personal brands in the markets and sectors we operate in. These sectors are both professional and personal. The...