by kisonllg | Aug 15, 2013 | Personal Branding
As a former recruiter and someone who still gets asked, “How do I present myself in an upcoming interview?” I’d like to offer some suggestions for maximizing your résumé. The whole point of résumés and cover letters is to sell your skills. Rather than simply listing...
by kisonllg | Mar 15, 2013 | Personal Branding
In your customer’s eyes, the way you present yourself has a direct impact on how they perceive the quality of your product or service. If you do not present a quality image, and conduct yourself in a confident and professional manner, your customers may look to...
by kisonllg | Mar 10, 2013 | Personal Branding
In the age of Linkedin, Facebook, YouTube, blogging, etc. almost everyone has a brand in cyberspace. We also have a living brand which is shaped based on our interactions with others. Whether you know it or not, your colleagues, your clients and your boss all have a...
by kisonllg | Feb 15, 2013 | Business Development and Sales, Personal Branding
There are six building blocks that create your value proposition and define your positioning statement. Answer each question thoughtfully to define your unique offering: Target customers. Whom do you serve? What makes for an ideal customer regarding industry,...
by kisonllg | Oct 26, 2012 | Personal Branding, Uncategorized
Last week in Calgary with members of the Young Engineers of ASHRAE (YEA) and this week with marketing students at Capilano University in North Vancouver, I had the opportunity to present some ideas on personal branding. Both audiences were bright, open to new...
by kisonllg | Oct 12, 2012 | Personal Branding
As a former recruiter and someone who has been involved in coaching and training people for over 25 years, I have consistently stressed the importance of creating a personal brand. When coaching candidates for interviews, conducting business development workshops, or...
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